For over 33 years, East Tennessee Diamond Co. has been one of the most trusted names in jewelry in East Tennessee. We are a well-established jewelry store that has grown with our community from a small store to a multiple brand jewelry retailer. East Tennessee Diamond Co. is committed to make every customer "feel at home" with our personalized service and our classic to cutting edge jewelry designs. Our years of experience and services have built a legacy of integrity and trust with our customers. We will personally help you to select the exact style and design that will celebrate the important occasions and milestones in your life...