About Us

At East Tennessee Diamond Co. our mission has always been a tradition of trust, high ethical standards, knowledge of our jewelry products and services, fair pricing and value to our customers.

Jewelry Rectangle 5

Trusted in Morristown
for Over 40 Years

For over 40 years, East Tennessee Diamond Co. has been one of the most trusted names in jewelry in the Morristown region. We are a well-established jewelry store that has grown with our community from a small store to a multiple brand jewelry retailer. We have served generations of families as their trusted jeweler for brilliant diamonds, beautiful fine jewelry, elegant watches, treasured gifts, custom made styles and expert jewelry repairs. East Tennessee Diamond Co. is committed to make every customer "feel at home" with our personalized service and our classic to cutting edge jewelry designs. Our years of experience and services have built a legacy of integrity and trust with our customers. 

Our Promise

Our Promise at East Tennessee Diamond Co. is to provide our customers with a shopping experience that will exceed their expectations of our store, our merchandise and our service. 
ETDC will accomplish this by:
Providing you with exceptional attention with every visit to our store. Helping you celebrate your life's special occasions. Providing superior value in terms of merchandise quality, price, selection and satisfaction. A commitment to conduct ourselves with integrity and exceed our customer's expectations in every facet of our business. 
We realize that individual taste, styling and design are extremely important to you when you decide to make your jewelry purchase. Our aim is to provide quality services and products with the highest degree of customer satisfaction. Our globally sourced designs help to express your unique personality and suit your lifestyle. We will personally help you to select the exact style & design that will celebrate the important occasions and milestones of your life.


Please feel free to contact us.

We have jewelry professionals ready to help.

Contact Us