Testimonials

Thank you, Chris, Kristene & the entire staff!!! I love my custom made ring! Oh and thank you to my husband, Jeff, as it was a 30 yr anniversary present ❤️
Couldn’t ask for a better, friendlier, or knowledgeable staff. Chris will always have our business.
I didn’t get the ring band I had my heart set on but the lady that helped me, made sure I didn’t leave there until I found the one I was happy with and loved! I want to say thank you to the kindness of your employees!
Fabulous people! Great service!!
Wonderful replating job on my rings, beautiful as always! Thank you so much ❤❤
I had my wedding ring repaired (lost diamond) and engagement ring stones secured and cleaned. The jeweler also added rhodium to my set and attached the rings together. I am thrilled with the result! They look brand new. The cost was very reasonable and the staff was very friendly.
Very few things get me like great customer service and someone being kind to my kids. Today, we went to East TN Diamond to get Aubree’s ears pierced. She was so pumped and had been planning for weeks- but was absolutely terrified. They were ABOVE and beyond kind, patient and ... loving towards her. The precious woman (Ericka) even let Aubree “use” the gun (with her guidance) to pierce her Build A Bear’s ears with a matching pair to help build her confidence and make her more comfortable. The staff was absolutely phenomenal. So Aubree and McKenna (the bear) both got their ears pierced, we got a set of earrings for down the road, and all the cleaning supplies. I am a total fan. Loved my kid and you’ve won my business for the long run!! Read More


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East Tennessee Diamond Company